According to recent data by leading market research company Lucintel, the global cosmetic industry is forecasted to reach nearly $265 billion by 2017. That’s billion with a ‘b,’ ladies. This number is not all that surprising since a decent drugstore bronzer or mascara can cost upwards of $17 these days, however it does pique our interest regarding brand loyalty and recognition. Many brands have become household names, yet how much do we really know about the brand and how it got started?
