Having a unique, well-defined and authentic personal brand is one of the keys to landing the job you want and having career success at the job you have. A strong personal brand will differentiate you from your competitors; ultimately making you more marketable. No two professionals are the same; and those nuances, differences and distinctions make up our “brand.” Are you multi-lingual? Have an MBA from a top school? Hold a top position at a professional association? Created a non-profit? All of these accomplishments are part of your brand—and set you apart from your peers. Here’s what you need to know about how to build your personal brand for career success.
