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Career

The time is right to seek new income opportunities

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Whether you plan to watch the ball drop in Times Square this New Year’s Eve or be in bed by 10 p.m., one thing is certain: a new year is coming, and with it comes a chance for change. It’s a time to reflect on what works best for you and reset your course for the coming year. Research shows that 41 percent of Americans usually make New Year’s resolutions, and after spending the holidays indulging in food and festivities, it’s not surprising that the most popular resolutions include weight loss, improved fitness and healthier eating. Read More »

How to Generate Blog Ideas that will Keep Readers Coming Back

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A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it, the blog that you vowed to update every two or three weeks can seem like another mind-numbing chore as time passes and your enthusiasm wanes. What’s worse is that, pretty soon, you start running out of material. After all, you already covered everything obvious and worthwhile, right? What’s left to write about? Read More »

The Ladies Behind the (Cosmetic) Lines

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According to recent data by leading market research company Lucintel, the global cosmetic industry is forecasted to reach nearly $265 billion by 2017. That’s billion with a ‘b,’ ladies. This number is not all that surprising since a decent drugstore bronzer or mascara can cost upwards of $17 these days, however it does pique our interest regarding brand loyalty and recognition. Many brands have become household names, yet how much do we really know about the brand and how it got started? Read More »