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Career

How to Generate Blog Ideas that will Keep Readers Coming Back

bloggingwoman

A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it, the blog that you vowed to update every two or three weeks can seem like another mind-numbing chore as time passes and your enthusiasm wanes. What’s worse is that, pretty soon, you start running out of material. After all, you already covered everything obvious and worthwhile, right? What’s left to write about? Read More »

The Ladies Behind the (Cosmetic) Lines

beauty

According to recent data by leading market research company Lucintel, the global cosmetic industry is forecasted to reach nearly $265 billion by 2017. That’s billion with a ‘b,’ ladies. This number is not all that surprising since a decent drugstore bronzer or mascara can cost upwards of $17 these days, however it does pique our interest regarding brand loyalty and recognition. Many brands have become household names, yet how much do we really know about the brand and how it got started? Read More »

How to Make It Work When Both Parents Work

workingparents

Raising healthy well-adjusted kids takes a lot of energy. Working parents can feel like they are being pulled in multiple directions simultaneously which can be stressful and have an adverse impact on kids. Whether you are a single parent or a dual income family, balancing family and career can be challenging. Check out these family friendly tips to bring structure to a fragmented lifestyle. Read More »